Project Lead for a USD $100,000 Campaign with Fila SG (4-Month Duration)
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Managed from start-end, including budget allocation, proposal and pitch.
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Strategized campaign concepts to drive brand visibility and engagement.
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Managed social media strategies and content across Instagram IG and TT platforms.
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Led the creative development process for videos, events, and daily social media content.
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Oversaw collaborations with KOLs and influencers to amplify brand presence.
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Successfully achieved over a 150% increase in social media engagement and follower growth.
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Drove a notable 35% increase in brick-and-mortar sales through effective online engagement strategies.
Project Lead for a USD $80,000 Campaign with Fila SG (1 Month Duration)
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Developed and executed an influencer strategy, Grab partnership and Telegram Marketing.
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Led Luckin Coffee's Christmas campaign, boosting seasonal brand visibility and sales with a pool of 25 KOLs and setting video concepts for them.
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Initiated and secured Luckin Coffee's first partnership with Grab, integrating delivery and loyalty rewards.
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Executed Telegram marketing campaigns across multiple channels including SG Food Deal, SG Student Promos, Good2GoSG, TasteSoul, and Student Perks.
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Achieved an average CPM that exceeded client expectations across all channels.
Project Lead for a USD $200,000 Campaign with ETS TOEFL SG (10-Month Duration)
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Managed $30K budget for media buys, achieving CPC < $0.36 for all 6 campaigns on Meta.
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Partnered with TheSmartLocal SG and SAYS MY for sponsored video content.
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Executed 8 OOH events in Malaysia at trade shows, coordinating merchandise, banners, and backdrops.
Brands that I've strategised for and pitched but failed to win the bid but client used
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Strategised campaign concept
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Managed social media (IG,TT) strategy and content
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Led creative development for videos, events, and daily content
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Oversaw KOL and influencer collaborations
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Successfully renewed new contact for 2024
Throughout my career, I've had the privilege of strategizing and pitching to several esteemed brands.
While not all pitches resulted in direct partnerships, it's been rewarding to see elements of my strategic proposals adopted and implemented.
This experience underscores the impact and value of innovative thinking I bring to the table, even in highly competitive scenarios.
Strategies used by clients:
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PR angles and publications
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Social media content strategy
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KV brand campaign video storyboard
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KOL lists
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Overarching campaign messages
Booklet Design
200 Page Booklet | InDesign
Initiated to professionally design brochures/booklets for the company to increase sales and strengthen the company’s identity in the global market.
- Led 100% of creative direction
- Layout draft on ID
- Content writing/planning
- Directed all illustrations
Website Design
ARAMSA SPAS | Website Development
This website was a redesign project. The initial layout had a poor UI and it directed users to pages all over the website. I redesigned one with a focused landing page so that any user would know exactly what services/products/awards/ the brand has established and stands for, all on a single page. This will probe users to drill further into other pages and potentially reduce the bounce rate on the home page.
Website Design
NATURE LANDSCAPES | Website Development
This website was designed for a landscape business. They are a B2B organisation and hence require a website that displays their portfolio.
Photographs - All images on the website were taken by me. It was an interesting experience to head down to various sites during the right time of the day to get good shots/high-resolution, quality images.
Event
Planning
NATURE LANDSCAPES | Event Coordinator/ Designer
- Styled the stage decorations
- Designed stage banner
- Designed door gifts
- Goodie bag preparations
- Planned the entire event flow
- Coordinated Emcee and performance
Influencer Marketing
INSTAGRAM | Increase Followers/sales
I've been with Empire Charme since they were 8 months old. With just 500+ followers in 2015, I brought in many influencers and Mediacorp artist as brand ambassadors and we grew to 25K followers as of today, sales has accelerated by over 130%
Network
Events | Event Coordinator/ Designer
A simple anniversary event in a hair salon. Lately, dessert setups have been an upcoming trend in Singapore. Being a very hands-on-person myself, I enjoy decorating and doing up simple hand-crafted art and displaying them.
Award Submission
Project | Competition Photoshoot
Out of 11 submitted projects, 9 of them were shortlisted based solely on the impression given by the photographs - the photographs were a major decision maker as the judges evaluate the photographs and read the write-up before they shortlist and head down to the site.