Shamala Rajasegaran
Strategist

Senior Project Manager (Strategist)

BlueFocus Communications Group (Tomato Interactive)

Feb 2023 - Present

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• Engineered comprehensive advertising strategies integrating OOH, social media, influencer partnerships, and digital media buying, significantly boosting brand visibility and customer acquisition.

• Managed and mentored a team of 6 professionals.

• Led end-to-end processes for proposal development, client pitching, and project execution.

• Developed marketing strategies that elevated client engagement by over 50% year-on-year.

• Concurrently managed five high-profile clients: FILA, Luckin Coffee, ANT Group, Ecovacs, and TOEFL.

• Conducted in-depth market analysis to inform strategic decisions, leading to more targeted and effective campaigns.

• Managed and optimised budgets up to USD $1.3 million across digital and traditional platforms.

• Collaborated with creative teams to ensure cohesive and aligned advertising campaigns.

• Hands-on executions across all functions, content writing, media buying, events planning and influencer management. 

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Marketing Lead

Icandy Interactive Ltd (Froyo Games)

Feb 2022 - Jan 2023

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By far the most challenging yet exciting job. Entering the Web3.0 Metaverse was all the hype, and it still is! I was lucky to have had the opportunity to manage an NFT project from the get-go.

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• Build & nurture a team of 5 marketing associates to collaborate with cross-functional teams and CMs to create, optimise, and report on KOLs, social media, discord, telegram and twitter content 

• Create a systematic, process-driven approach to partner outreach and relationship management

• Keep a great ongoing relationships with current partners and offer new ways to grow the partnership

• Forecast, measure, and report the results of various projects with partners, including co-created, co-branded content promotions, lead sharing, and event partnerships

• Identified bottlenecks in marketing process, and adjusted goals 

• Oversaw social media campaign launch

• Secured partnerships with various NFT projects

• Revitalised the KOL marketing strategy on community engagement, resulting in an increase in CTA 

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Business Development 

(Export Market Analyst)

Elmich Pte Ltd

​2019-2022

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As a Business Development Executive with a Marketing background, I wore the hat of a market research analyst too. Focusing on investigating the emergence of modern production through theoretical analysis and speculative design. 

I had the opportunity to meet with our partners in Dubai and Oman. I helped study and strategise the business to help better their market share within their territory. 

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• Monitor and forecast marketing and sales trends globally

• Assist in the development of marketing and advertising plans

• Develop and execute trade shows

• Led creative team in adverts and print

• Conduct extensive research on specific market conditions

• Analyse consumer preferences to determine the potential sales of a product or service

• Analyse prices, methods of marketing, and distribution.

• Measure the effectiveness of marketing programs and strategies.

• Devise and evaluate methods for data collection.

• Gather data on consumers, competitors, and market conditions.

• Use statistical software to analyse and interpret data.

• Prepare and present reports to clients and management.

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Skills Achieved:

• Ability to simplify complex information into a user-friendly format

• Analytical thinking with strong theoretical and research proficiencies

• Create strategies to increase market share and enter new markets

• Use statistical software to analyse and interpret data -Python, and tableau

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Marketing Manager

The Nature Company(S) Pte Ltd

​2016 - 2019

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• Oversaw all sales and marketing communication

• Oversaw and develop business strategies and plans for marketing

• Built a robust organic traffic campaign through the creation of extensive content creation

• Ran paid ad campaigns across all social media platforms

• Design product packaging

• Create and manage online campaigns with tight budgets

• Developed products to increase retail range - concepts, ideas and released to retail

• Managed merchandising activities

• Designed and managed the first online store on Lazada

• Single-handedly created an eCommerce website using WordPress

• Coordinate retail team and warehouse operations​

• Develop strategic alliances with business partners

• Setup sales and operational plan process

• Developed standardised warehouse management practices

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Marketing Manager

Nature Landscapes Pte Ltd

​2016 - 2019

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Communication was done through traditional media:

• Revamp website for better user experience (UX)

• Develop strategic alliances with business partners

• Manage and lead a team across 5 departments, each with very specific campaigns

• Email Campaigns 

• Monthly newsletters 

• Design packaging for festive gifts to maintain relationships

• Craft satisfaction surveys

• Successful application of many awards in the industry 

 

 

Marketing Executive

Empire Charme & Bellus de Charme

​2015 - 2017

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Promote sales via online marketing while increasing sales by over 50% since employed

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• Optimized product advertising on company website, Facebook, Instagram, and Google Ads

• Managed marketing content for social media, reporting activities

• Engaged with social media users to grow collective social following from 500 to 25K under 1 year

• Successfully increased the sales through Instagram Marketing by > 100%

• Through my efforts

• Graphic Design (Avid skills in Photoshop and Illustrator software)

• Blogging (Content Marketing)

• Organised PR kits and PR events for KOLs

• Successfully endorsed celebrities like Eswari, Charlie, Syirah, and many others from Tanglin; Channel 5 drama, and  Ah Boys to Men actors.

• SEO optimisation on website

 

 

Manager 

Marble Slab Creamery

​2011 - 2014 (Internship extension)

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Promote, and provide customer service and sales support

Coordinate employee training initiatives

 

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• Led the development and implementation of mystery shopper strategy and plans.

• Conducted training with workers, coaching, guiding them with the conformity of continuous tasks of the outlet, assigning them with basic duties to perform

• Experience in handling criss management and solving them effectively

• Experience in initiating ad-hoc tasks assigned by upper management

• Experience in conducting interviews and hiring co-workers for the company